published on 07/08/08
Revels, the fun to eat bite-sized chocolate brand is back this summer with the launch of the Revels Eviction.
Backed by a marketing spend of over £2 million, including a television, press and digital campaign the latest Revels activity is set to excite and reignite the bite-sized market.
For a limited period, consumers will be given the ability to vote out their least favourite flavour to be replaced with a mystery new flavour.
Retailers are encouraged to stock the new limited edition Revels eviction packs to ensure they don't miss out on what's expected to be the most talked about chocolate campaign this summer.
The new colourful pack design has been created to maximise impact on shelf and drive increased sales.
It is expected that the coffee vs. orange debate will go head to head this summer as a battle of the flavours ensues in the Revels Eviction.
Consumers are encouraged to go online at www.revelseviction.com to vote out their least favourite flavour and so save their favourite flavours from the chopping block.
New limited edition packs will be on shelf to highlight the Revels eviction activity and will have the website address to direct consumers to vote online.
The Revel with the most number of votes on 9th September 2008 will be evicted from the pack for a limited time with a 'mystery flavour' joining the pack in its place. New mystery sweet packs will be available from November.
Bep Sandhu, Trade Relations Manager for Mars comments: “We are excited to be able to give consumers the ability to choose and influence the product mix of Revels. This eviction process is not only a first for Revels but also for the UK bite-sized confectionery market and shows continued innovation of the Revels brand. Mars are supporting this activity with a substantial marketing spend creating a unique and original way to engage consumers.”

Read the full article at Talking Retail