published on 19/08/08
Fast-food chain McDonald's has launched a recruitment drive to add 4,000 jobs in its UK restaurants to meet increasing demand for its meals.
While some service sector firms are cutting jobs, McDonald's said it needed to increase its workforce to cater for two million more customers a month.
The pick-up is attributed to modernised branches and menu changes.
Last year, the firm launched a campaign for a more positive dictionary definition of the term 'McJob' .
The Oxford English Dictionary defines it as: 'An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector.'
A public petition to have it changed was supported by 100,000 signatures, 35 MPs and high-profile business leaders.
Reclaiming the McJob
The advertising campaign will see McDonalds for the first time celebrate the McJob, highlighting the benefits of working at the fast food group.
'This campaign is an important milestone in the evolution of McDonald's recruitment advertising - signalling a more confident and assertive attitude towards the 'McJob' term,' said David Fairhurst, senior vice president at McDonald's UK & Northern Europe.
The company has refurbished half of its 1,200 branches and said it is on track to complete a £40m investment across 200 'Drive Thru' restaurants by the end of 2008.
It will also open up to 10 new restaurants in the UK this year.

Read the full article at BBC News