published on 25/06/09
Brothers Cider has launched the first stubby cider bottle and is selling it in a tear-open multipack.
The Somerset company claims the 250ml glass bottles - at 19cm tall - are a first for the cider category with the machines that make the new size bottles being recently installed by a team of contract engineers.
Ten stubby bottles of pear cider are sold in a fridge-ready tear-open corrugated case, made by McClarens Packaging in Scotland. The contract engineers also oversee the maintenance on the packaging machinery within the plant.
'These new stubby packs are perfect for barbecues and summer picnics - we are certain that our consumers will embrace this new format,' he added.
Standard Brothers Cider bottles hold 500ml and are 25.5cm tall.
Brothers Drinks Co was founded in 1992 and is a contract manufacturer and bottler, as well as making its own range of pear ciders.

Read the full article at packagingnews.co.uk