published on 07/07/09
Beatson Clark is targeting the bottled-water market after investing in moulds for a 330ml lightweight flint bottle. They have brought in a team of mechanical contract engineers from a local outsourcing provider to carry out full maintenance checks on the machinery to ensure the smooth runnning.
The bottle has a standard MCA neck finish and complements the company's 750ml container that is part of Beatson's general sale line.
Marketing manager Charlotte Taylor said the range was very flexible and could be embossed. 'Embossing is a smart way to add branding at a much smaller cost than having a completely bespoke product made and in this economic climate everyone is looking for ways to save money, hence the now outsourcing of the engineering team, but yet make their product look good'
Demand for more environmentally friendly products and lightweight packaging was behind the decision to expand the range, and the inert quality of glass makes it ideal for packaging water, Taylor said.
'When you add in the environmental benefits of glass, coupled with the advantage of these new lightweighted products, it is not surprising we are seeing an increase in interest for these drinks bottles,' she said.


Read the full article at Packagingnews.co.uk